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  • Tag: Google Plus

    What is Identity

    Every few months I delete my Facebook account citing lack of ethics in their business model and the way it's being executed. The FTC agrees with me, Austrians and Germans agree with me, and the Privacy Commissioner of Canada agrees with me. Facebook consistently seeks to undermine the illusion of privacy they present to us, and to violate laws and the rights of its users to perpetually maintain a "social graph" that contains mind-bogglingly detailed information about each and every person on the service including what websites you visit (that have a like or connect button installed), and what actions you do and personal information you share on many of these sites. I then inevitably sign up again to access their API in order to stay current as a developer where clients need to access people, and if their target audience is on Facebook; the client needs to be on Facebook too, and I better know how to give them that access.

    What does Facebook have to do with identity? There's a new feature in Facebook's account settings that allows you to link your Facebook account with what are considered other identity providers (ie: Google, Yahoo) using OpenID. This means you can log into Facebook with credentials from these other services; and/or if you happen to log out of Facebook and into say Google a Like button on someone's blog would still recognize you as logged into Facebook. So what's in a username when a username is only weakly linked to your identity?

    An email address is strongly linked to your identity; I can send you an email, but because email addresses are easy to spoof I cannot be sure an email is really from you without extra layers of security that aren't for the average user, or a really good Turing test which is unfeasible especially in the age of social networks where relationships are just as easy for anyone to discover and spoof. An email address is analogous to a driver's licence. Underage people create accounts with fake birthdays to get around COPPA just as they get a fake licence to buy beer. It's unfeasible for the average person to create fake driver's licenses as it is for them to hack into someone's email account; but fairly trivial for people to acquire the knowledge to use both technologies for identity theft or spoofing.

    In the real world your identity is a culmination of the information that resides in other people's brains and in 'the system' about you. You are the impact you have on the world. In a court of law where identifying you can mean the death penalty or not, the only thing more convincing than DNA is DNA plus photo evidence plus eye-witness testimony plus a trail of other evidence. It is fairly trivial to plant some DNA as it is to hack into someone's online accounts; it's easy to brute force, phish, or Firesheep an account and gain access to credentials. In a digital world gaining access to and duping the bits used as a digital passport is easy, it's hard to post a thousand status updates, photos, and blog posts over a period of years as someone else while over those years interacting with other real people in that person's life. Because identity is a culmination of the impact you have.

    People get upset when they can't access the first of their ten thousand tweets; no matter how trivial it was; because it's perceived as a part of their identity. Our history and our breadcrumbs are our identity. Our interaction with the world is accumulated validation that we are who we unconsciously present ourselves to be. When logging into online banking or anything else that requires extra security we set up secret questions and answers about our identity; and symbiotically depending on what parts of my life history is exposed to a given observer the nature of their perception of my identity is accordingly changed —Yet I wouldn't go so far as to say that we have multiple identities because of it. If two people are looking at the same sculpture from two different angles, then there are not two sculptures; only two representations of the same sculpture. There are no two people in my life who have the exact same account and there is no person including me who has the full account of my identity. The vast majority of our lives are forgotten or not known even to us. For example if someone found an old journal that belonged to your great great great great grandfather, reading it would add to your knowledge of your identity; it would uncover a part of your identity. There is no reason why a computer program could not be one of the mediums to store and retrieve parts of your identity, but your identity follows and remains attached to you.

    Your family impacts your identity and so does your social interaction, as well as your knowledge and experience acquired. Identity rubs off and is transient. I am who I am because of who everyone else is. It's not just attached to my consciousness or my physical body, but both, and everything else those two things have together or individually interacted with either physically, digitally, or vicariously. Identity is a culmination of the impact you have on the world. Any website where you make an account wether strongly or weakly tied to your identity is merely a representation and thus an extension of it.

    There are no social networks. There are only tools and services with social features. Google+, Facebook, and Twitter are all broadcasting and link discovery tools, and they are all ways to waste time. Forget about the motives and business models of the companies and their inherent overlap. Google+ gives you more finely tuned and personal search results, Twitter allows for trends to be easily sparked and monitored, and Facebook exposes your breadcrumbs to help you find people and discover parts of their identity that would otherwise be hidden to you. None of these things are inherently good or bad in theory and none of them are a complete picture of you.

    The idea of only using one social network, or only having one ultimate online identity is not only silly (because they are all merely representations of your identity), but it leaves you vulnerable to exploitation. You should have many online accounts and many places where you publicly aggregate and maintain a list and links to those accounts so that if one goes out of business you still have breadcrumbs, and so that if one gets hacked you can mention it on all the others. You should use different login credentials so that it's totally unfeasible for anyone to gain access to the majority of them, and so that the patterned imprint of your identity on the web becomes easy to tell apart from what a given hacker would do with your account if they gained access to one of them. You should treat everything you post as public because it ultimately is and consider it to be public domain. The notion that these companies respect what's in their TOS is a marketing gimmick, although you can still use tools given to differentiate these public parts of your identity it is and should be seen merely as a form of curation rather than any form of security; and you should seek to maintain aspects of your identity privately, offline, and between close relatives and friends.

    Inside Google+

    After waiting patiently since Wednesday afteroon for my invite to work(It's 4:30am Friday right now) It finally did.

    Foot in the door

    The first thing you're asked is if you'd like to enable +1 on non-Google sites. Right off the bat, compared to Facebook, the explanation of where and how my content will appear on non-Google sites if I enable this feature is very clear. I'm enabling it for now but there are some security/privacy risks which I'll get into in a future post.

    Privacy

    You also get a link to the Privacy Policy before signup. Google's Privacy Policy incorporates their Google-wide policy — which if you have a Google account you've already agreed to (~1660 words), and if you use the mobile version of G+ it instead incorporates their mobile specific policy (~1070 words). If you upload a photo to Google+ you're also agreeing to the Picasa Privacy Policy (~795 words). If you use the +1 button you're agreeing to the +1 Privacy Policy (~420 words). The Google+ (Plus) specific policy adds (~1035 words) of amendments so it totals around 3500 words, as Google already had hundreds of millions of users who'd already agreed to their sitewide policy and Picasa's there's only around 1500 words of new policy for their social layer. Contrast this with Facebook's Privacy Policy (~5850 words), which you have to click through from an overview page describing privacy controls (~1260 words), an expansive Privacy FAQ, 25 external privacy information links, 8 minutes of video explaining Privacy on Facebook, as well as the Privacy Policy of every app you use on the Facebook platform. In addition to Google being an order of magnitude more concise, the Google+ Privacy Policy is also written in much clearer wording. Look forward to my deconstruction of the Google+ Privacy Policy in a future post. What stands out is:

    • that participants added to any group conversation may be able to see the entire history of the conversation. Since anyone in a conversation can essentially add anyone else, consider everything you post to Google+ public.
    • If you use a third-party app like TweetDeck to post to Google+ the developer of the app has access to all the information you have access to. So consider everything you post to Google+ public as anyone of your contacts may use a third party app giving that developer access to all your posts.
    • During the next step in the signup process you're shown a window requiring that you connect Picasa Web Albums to your Google+ account, so your photos are available to you. Your albums' visibility settings aren't changed, but people they are shared with can now share them with anyone else. So consider photos you share on Google+ public.

    While these last three points may change the way you use Google+ at least they're upfront about how little control you have of a post once you post it online. Other social networks would prefer you not realize this.

    Experience

    annnnd I'm in.

    It looks incredible, very clear and fresh. The interface is snappy and responsive and shows me little messages the first time I do something telling me what's about to happen.

    No ads to be seen anywhere, hard to say at this point if that's because it's a "limited field test" or as competitive advantage. It would be great if when I'm looking at my social timeline I'm not bombarded with ads as apposed to Facebook where the ads mention my friends' names and is awkward and uncomfortable. Better targeted ads on other Google properties, and a clean social experience.

    Hangouts are awesome, and simple to use.. Can't wait to try it out with some people when invites go live again. You'll need to download the Google Talk plugin. Google Talk is also integrated with G+, you get the same chat widget that's been around in GMail for a while except there's no dialpad and it's integrated with circles.

    Photos looks really good, instead of a gallery of evenly sized thumbnails you have a dynamic spread of recent photos with a little bubble showing the number of comments each one has, clicking on a photo opens a better looking lightbox where you can see photo metadata, fly through the entire album, and photo comments are on the side so I can scroll through comments and leave one while still looking at the photo.

    Your account settings are very clear, easy to understand, and well organized. There aren't many settings you need to configure. The first panel "Account overview" lets you manage your account and provides two links at the bottom to Delete your profile and remove associated social features, and to Close account and delete all services and info associated with it. They've also devoted a section of your account settings to Data liberation which is a simple set of 6 links to download all your data.

    Things you can keep private —like who you're friends with, are very simple to control. Deciding "who gets to see what" is ingrained in the way you post and use the site, and it's clear that Circles are about managing who you're sending posts to, not creating an air-tight controlled network where your data is 100% private. This is a good thing, Google's not obfuscating the ultimate lack of control a given person on the internet has over their content once it's posted online, they're instead making it clear that it's up to the people you choose to trust and share with to respect your privacy —which is in fact the case on other social networks and anywhere else on the web; including email, despite what those sites would lead you to believe through branding or convoluted privacy policies and UI.

    Google makes it very easy to:

    • See what data they have
    • Download your data to your computer
    • Remove your data from Google's servers

    Issues

    There's a little option arrow on each post that let's you disable comments/resharing, but if I'm not looking at the Stream when I post then I don't have those options. There also doesn't seem to be a global way to disable resharing.

    Yeah it's a field test and no one's using it yet, but when G+ does go live, I'd expect there to be a better way to find interesting people to follow. I'm talking your Scott Siglers, Leo Laportes, Gina Trapanis, and Keith Malleys. Right now (and rightly so) it's more geared towards finding your friends and family.

    Invites

    It looks like any computer in my house can now signup for Google+, but people are still getting a "capacity exceeded" message. Invites have also been temporarily disabled, but if you want an invite just email me your gmail address or post it in the comments below, and I'll invite you when I can.